Avaana
Crushing Customer Acquisition Projections
THE SITUATION
Avaana Cofounders Rohan Pardasani and Dee Wimal recently completed the first funding round for their wellbeing marketplace startup.
They were about to hire their first sales rep to begin customer acquisition.
But they didn’t have a playbook or toolkit to hand off to the rep that would train them up and enable them to actually do their job well.
They also had multiple target markets making it hard to figure out the right messaging strategy.
WHAT WE DID
Full Story Stack:
Market-Specific Elevator Pitches
Cold Email Frameworks and Outreach Sequences
Brand Origin Narrative
Sales Deck Creation
Demo Call Strategy
WHAT HAPPENED
We unified 19 unique target markets under 6 specific problem sets and architected messaging frameworks around these problem sets.
Their sales hire, Ben, crushed projections — acquiring 100+ practitioners per month in his first 8 months.
3. Customers were acquired at 150% below projected budget.
4. Avaana secured a Letter of Intent from the largest provider in their industry after pitching their CEO with a custom presentation.
WHAT THEY SAID
Rohan Pardasani
“Having worked with Startup Hypeman to build out our messaging, I’m happy to testify that it’s been a total game changer in the way we pitch our business. Our first sales rep was able to come in and have immediate success. Raj helped with getting our messaging right to all of the different health and wellbeing practitioner groups on our marketplace. He always brings a fresh approach to sales, marketing, and branding. Do not work with Startup Hypeman unless you are ready to close some deals.”
CEO & Cofounder of Avaana