Pivoting from Agency to SaaS with Jellyvision CEO Amanda Lannert



Nearly every company faces a critical moment early on where they realize what they originally came up with isn't exactly what's best for the market or for their own growth, and as a result, they pivot.

Usually, this is a slight product change. In Jellyvision's case, it was an entire overhaul of an already-successful business model.

After years of doing well as an agency, they realized if they really wanted to fulfill their mission they had to pivot from agency to a SaaS company.

Their CEO Amanda Lannert steps to the mic in this week's episode to share what kind of conversations they were having, and what they did to successfully pivot to an award-winning SaaS company with hundreds of employees.

Find Amanda online:

Twitter: @AmandaLannert

Find Jellyvision online:

Website

Amanda’s Bio

Amanda Lannert is the CEO of Jellyvision, the maker of interactive benefits communication software ALEX. More than 2,000 companies (including 114 of the Fortune 500 and two-fifths of the country's 25 largest companies) use ALEX to help their employees understand complex topics, from choosing a healthcare insurance plan to saving for retirement or navigating a leave of absence.

Since taking over Jellyvision’s helm in 2011, Amanda has played a key role in the company’s success: she spearheaded Jellyvision’s pivot from a services agency to a software-as-a-service company, growing its customer count by 250% in the last three years. On top of that, in spite of the company’s rapid growth, Jellyvision is profitable and hasn’t lost its sense of humor.

Rajiv NathanComment