Build Your Hype

The application process:

  1. Fill out the application below

  2. We’ll be in touch to schedule a meeting

  3. You get 5 minutes to pitch us.

  4. We provide some initial feedback, and make a decision to accept or deny you based on current company stage, company needs, and founder coachability.

Name *

Never Suck At Pitching Again

You’re an entrepreneur.

You’ve focused all of your efforts on product development to this point. Late nights, ordering Domino’s more than you’d like to admit, all to see your idea, your baby, turn into a real product.

This is what they said running a tech startup is all about—COFFEE. CODE. GRIND. REPEAT.

You ship your product, and sit back staring proudly at your baby.

But then you keep staring.

Staring at the screen.

Wondering to yourself,


The days go by. Maybe you get a few in the door. Your revenue picks up a little bit. But every time a potential customer asks you about your company, you give them a different answer.

You fumble.

You say too much.

You don’t have a compelling story.

By this point you’re thinking about raising money too. And that pitch scares you because the stakes are even higher.

And the cold hard reality of running a startup hits: Product dev is only half the battle. Communication is the other half, and you’re losing.

What you’re saying now is costing you money.

and what you’re not saying is keeping you from millions.

This is The Fundamental Truth of early-stage entrepreneurs, and you’re in the thick of it as we speak.

But why is it so hard to figure out how to tell your story?

After speaking with over 200 startups, we found that most companies are stuck on The Messaging Treadmill. 


Startups are trying to move forward with a better story, a better pitch, better positioning, but they keep getting pulled back to the same spot. It's like being on a treadmill.

This happens for one, or all, of these 3 reasons:

  1. “We’re too in the weeds of our own company, we can’t take a step back”

  2. “Our founder is technical and has never been good at communication”

  3. “I’m pulled in too many different directions. Plus, I’ve been with this thing since day one, through all the different iterations, through all the ups and downs, and, oh yeah, I was up until 2am yesterday fixing an update, so I just have no idea what to say today, and I don’t even feel great about my own company.”

Any of those sound familiar?

Then factor in potentially having a multi-sided marketplace, needing to spend time actually building the product, the additional uphill battle if you’re a minority/woman founder, and dealing with the ongoing mental crisis of “Fuck -- what did I get myself into? Why don’t I just listen to my family and get a real job with a six-figure salary?”...and it makes it really damn tough to pitch your startup clearly, confidently, and with a compelling message.


But getting good help is tough. You don’t know who to talk to, who to trust, and what to pay.

A good consultant will charge $8k or more, and you don’t have $8k today.

We get it.

But most consultants/lawyers/freelancers who play on the startup playground don’t think like this. They only look out for themselves without considering the impact on their potential clients.

That creates The Startup Landgrab.


In The Startup Landgrab, one of two things happen with consultants/lawyers/freelancers:

  1. They charge their high rates, and yes they do good work, but they hemorrhage money out of your bank account and you’re left financially crippled.

  2. They charge a reduced rate or provide services for free in exchange for equity.

Let's analyze...

Scenario 1: It sucks for you, but at the very least, money is an infinite, replenishable resource that you can always make more of.

Scenario 2: I know you might look at this and say it makes sense for you today, maybe you've already given some equity away. But while money can be replenished, YOU ONLY GET 100 POINTS OF EQUITY. So you better make sure it’s going to the right people, and you aren’t doling out ownership of your company because someone built you a website or drafted your LLC papers.

What do you do?

You can’t afford several thousand dollars, you don’t want to fall victim to The Startup Landgrab and give away equity, but you NEED help now.

Good news, help is on the way.


The first ever AFFORDABLE, equity-free, virtual accelerator to build your sales and marketing foundation. A program to learn to confidently pitch investors with a clear and compelling message, and get your first 10, or 20, or 30 real customers.

Hypeman Academy is a cohort-based, live, 10-week virtual experience to Build Your HYPE, by crafting messages that sing for investors, customers, and users.


Each Act below represents 1 week

  • ACT 1: The New Way To Think About Your Company -- getting you out of the weeds, out of the technical mindset, and thinking more like a marketer and entertainer


  • ACT 2: The Superhero Strategy -- why and how you treat your startup as a superhero in your communication

    • How to define your target market -- like, really define it.

    • How to craft the core elements of your message.


  • ACT 3: The Que PASA Elevator pitch -- The tried and true formula for crafting your elevator pitch

    • How to build your customer elevator pitch.

    • How to build your investor elevator pitch.

    • What to do if you have a multi-sided marketplace.


  • ACT 4: The Brand Origin Narrative -- the story behind your company

    • How to create the clean, end-to-end story of your company from inception to future growth.

    • How to use your story as a tool for thought-leadership and expertise with customers and investors.


  • ACT 5: The Investor Pitch Deck -- Preparing for the room where it happens

    • How to tell a story and build a badass pitch deck that actually impresses investors (even if you already have a deck, this is how to make it better).


  • ACT 6: The Customer Sales Deck -- Getting your first 10 real customers

    • How to tell a story and build a badass sales deck that actually impresses customers (for B2B companies).


  • ACT 7: The FAQ -- Answering questions from investors and customers

    • How to answer the common questions you’ll get from investors and customers to sound legit as a founder.

    • For women and minority groups: Spotting bias and how to overcome it.


  • ACT 8: The Delivery -- Building up your presentation skill confidence

    • How to leverage your personality and personal brand to sound authentic, and naturally have a more compelling message.


  • ACT 9: The Promotion -- Growing recognition for you and your company online

    • How to get 1,000+ views on all of your Linkedin posts.

  • ACT 10: The Demo Day -- Pitch your startup!

    • Final pitch day where you get 10 minutes to deliver your choice between your investor pitch deck, or your customer sales deck.



  • Access to the private #slack group to share resources, receive support, and share wins

  • Book weekly virtual office hours with our faculty

  • Weekly lessons on entrepreneur mindset and strategy from the 5-star rated Discover Your Inner Awesome Podcast

Imagine having the formulas and tools to craft your elevator pitch, immediately taking it to the group for feedback, and in less than a day you’ve already improved it...

Imagine getting help on your financial model from another founder also building a company like yours...

Imagine knowing exactly what to say when someone asks, “So what does your company do?”...

Imagine finally getting out of the weeds, dropping the technical-speak, and being confident in your pitch, story, and message to impress investors and get your first set of customers.

Imagine making all this progress while retaining all of your equity in the process.

And imagine doing it all from your living room.

 This is the virtual accelerator you’ve been waiting for.

Apply for the Fall Cohort Now!

The application process:

  1. Fill out the application below

  2. We’ll be in touch to schedule a meeting

  3. You get 5 minutes to pitch us.

  4. We provide some initial feedback, and make a decision to accept or deny you based on current company stage, company needs, and founder coachability.

Name *

HYPEMAN ACADEMY is led by Startup Hypeman Founder @RajNATION

Hi, I’m Rajiv Nathan, aka RajNATION. The original Startup Hypeman.

My work has been featured in places like

Huffpo logo_edited.png
techweek logo_edited.png
CIW logo.png
Window Raj Smiling.jpg

I am a storyteller and a showman at heart.

Check out my 2014 TED Talk on vulnerability.

My life’s work is built around communication.

I've done sales and marketing at a marketing tech agency.

I had a personal brand training and development company.

I've hosted the Discover Your Inner Awesome Podcast, a 5-star rated show on iTunes (49 reviews), for over three years, and done a TON of public speaking -- literally getting people out of their seats at conferences (including old white men) AND been a rapper for over a decade.

Photography by: FUND Conference | Robotoaster

Photography by: FUND Conference | Robotoaster

Concert photo

Story is literally how my brain sees the world. I am obsessed with communication.

At the start of 2017 I officially launched Startup Hypeman, using these branding and entertainment principles I had so acutely honed in to specifically help startups not suck at telling their story, in order to pitch investors and customers with a compelling, clear, and confident message.

I formed this business on the heels of mentoring over 20 different military veteran founders on pitching, messaging, and storytelling through the nonprofit incubator Bunker Labs, and saw some tremendous results from these founders including: Winning pitch competitions, grossing over $100k in sales, and going from scared as hell standing in front of a room delivering a 30-second elevator pitch, to absolutely crushing it.

In 1 ½ years, Startup Hypeman has directly worked with 19 startups and small businesses.

I developed the Brand Communication Playbook process -- an end to end storytelling consultation to achieve success with all stakeholders -- investors, customers, and strategic partners.

I learned the needs nearly every company faces and culled down to the elements that not only met their needs, but created the best foundation for seeking investment, and running future sales and marketing.

I then took each company through the process and built their Brand Communication Playbook, so they came out on the other side knowing exactly what to say, and to who, in person and online.

In this time, 10 companies were looking to raise seed/angel rounds, and so far nearly $4 million has been raised, committed, or won in pitch competitions, with 6 top-three competition finishes, and 3 first-place winners.

14 of these companies are founded by at least one minority owner (woman, veteran, person of color, immigrant, or a combination of these).

In May of 2018, I was honored with the Bunker Labs Selfless Service award for my work their vetrepreneurs.

Image source: Bunker Labs

Image source: Bunker Labs

Startup Hypeman is now a trusted partner with incubators and accelerators across the United States like

Nationwide, HQ in Chicago, IL

Nationwide, HQ in Chicago, IL

Chicago, IL

Chicago, IL

Richmond, VA

Richmond, VA

My team and I created Hypeman Academy to give early-stage entrepreneurs the guidance and support they need, at a price they can afford, and to combat The Startup Landgrab by asking for NO EQUITY from you.

We’re confident in our system, but right now you might be asking…

Does It Actually Work?

Check out what founders who have gone through the this process have said:

Okay so we’ve established this makes a ton of sense, but what about the cents?

HYPEMAN ACADEMY is only $997

For under $1,000, you accelerate your startup. Together we dominate the world.

So here's the deal. 9 out of 10 companies fail. Women and minority-owned companies get a staggeringly low amount of venture funding (2-8% depending on which publication you cite). In an environment designed for failure, the Startup Hypeman mission is to use the power of STORY to make success inevitable, not the exception.

Let’s create a new reality where the 3 inevitabilities and guarantees of life are: Death, taxes, and your startup making it.

You hyped yet?

Next cohort begins November 6th

The application process:

  1. Fill out the application below

  2. We’ll be in touch to schedule a meeting

  3. You get 5 minutes to pitch us.

  4. We provide some initial feedback, and make a decision to accept or deny you based on current company stage, company needs, and founder coachability.

Name *

I hope to have you in our next cohort.


Stay Hyped, 


The Startup Hypeman

Legal sh*t we have to say:

Legal Disclaimer: No Investment Advice. Consultant is not acting as an investment advisor or broker, nor is Consultant providing any advice for the Company as it relates to investments, debt, finances, accounting, deal structure, or other related advice. Consultant may, but is not required to, provide suggestions on potential investors, but is not required to introduce Company to such Investors. Consultant will not engage in any research or communications with Investors on Company’s behalf. Consultant makes no promises as to the likelihood of success in seeking investment or financing.