THE SITUATION
Blueboard is in the business of DELIGHTING employees at brands like Google, Pinterest, Abbot, Lyft, and more with EXPERIENTIAL recognition programs.
Think touring a winery, attending your first World Series Game, driving a Ferrari, all the way to hiking Machu Picchu.
Their end product creates memories that last a lifetime, but their demo calls were less than memorable.
Their sales team had also recently doubled, and their demos looked and sounded drastically different from rep to rep. They struggled with getting to decision-makers.
They needed to align their team and deliver something that WOW’d — something that accurately reflected their brand.
WHAT WE DID
Sales Messaging development
Monthly 1-on-1 demo call reviews with each Account Executive
Monthly all-team ‘Game Film Reviews’
WHAT HAPPENED
Restructured the demo to feel more like an EXPERIENCE — highly reflective of Blueboard’s end product
Reduced average call time by 15 minutes, freeing up schedules for up to 5 extra calls per week
Honed in on key moments to incorporate storytelling that better connects with decision-makers
Closed the CEO of a Fortune 500 Automobile Brand on a $500,000 deal.