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Blueboard

Stand Out Demos That Represent The Brand

 

 

THE SITUATION

 

Blueboard is in the business of DELIGHTING employees at brands like Google, Pinterest, Abbot, Lyft, and more with EXPERIENTIAL recognition programs.

Think touring a winery, attending your first World Series Game, driving a Ferrari, all the way to hiking Machu Picchu.

Their end product creates memories that last a lifetime, but their demo calls were less than memorable.

Their sales team had also recently doubled, and their demos looked and sounded drastically different from rep to rep. They struggled with getting to decision-makers.

They needed to align their team and deliver something that WOW’d — something that accurately reflected their brand.

 

WHAT WE DID

 
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  • Sales Messaging development

  • Monthly 1-on-1 demo call reviews with each Account Executive

  • Monthly all-team ‘Game Film Reviews’

 

 

WHAT HAPPENED

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  1. Restructured the demo to feel more like an EXPERIENCE — highly reflective of Blueboard’s end product

  2. Reduced average call time by 15 minutes, freeing up schedules for up to 5 extra calls per week

  3. Honed in on key moments to incorporate storytelling that better connects with decision-makers

  4. Closed the CEO of a Fortune 500 Automobile Brand on a $500,000 deal.

 

WHAT THEY SAID

 
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Brittney Bartolini

"Thanks for the call today, it really set me up for success for that demo immediately after. Afterwards our SDR shadowing the call said, 'DUDE -- you f'ing MURDERED it. One of the best demos I've ever seen, definitely top 10 of all time."

Enterprise Account Executive at Blueboard