Identifying Your Highest Value Customers with Indifit Chief Exercise Officer Cheryl Kemp
Not all customers are created equal.
Not all revenue is created equal.
This fundamental understanding determines whether you’re chasing distractions or chasing growth.
Indifit CEO Cheryl Kemp realized as the company gained traction that even though its customers could all be categorized within the fitness industry, they needed deeper segmentation to improve their offering, focusing on a specific sub-niche in order to turn these customers into raving fans.
She steps to the mic in our season finale to share their findings, process, and journey to product-market fit.
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Cheryl’s Bio
Cheryl Kemp is the Founder & CEO of IndiFit, a business management platform for independent fitness instructors. Prior to IndiFit, Cheryl spent 7 years in the food delivery and digital ordering space, leading go-to-market strategy and enterprise partnerships at Ritual, Groupon, and OrderUp. Cheryl was among the first 50 employees at OrderUp, who had a $90M exit to Groupon in 2015.