Scaling A Labor-Driven Marketplace with Verblio CEO Steve Pockross
We're back with SEASON 15!
To kick-off, we're talking marketplaces.
Most marketplaces are labor-driven — they use technology to connect people to a particular service in an efficient way.
The operative word here is PEOPLE.
Many marketplace platforms have developed bad reputations for caring only about 1 group of people, the customers, while ignoring and treating poorly the other group, the labor.
Verblio CEO Steve Pockross thinks that's ridiculous, and success should be qualified by creating happiness on both sides.
In our season premiere, he shares how Verblio has built up and scaled the labor side of its content-writing marketplace to accrue a global customer base and multiple Inc 5000 growth awards.
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Steve’s bio
Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast and flexible content creation platform.
Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. He also served in marketing, strategy, and operational leadership roles at Tendril, Western Union, Marketing Technologies Group, and HSBC.
Steve received his MBA from Kellogg School of Business and his MA in history from Wesleyan University.
Outside the office, Steve is a Denver native and enjoys ultimate frisbee, hosting jazz concerts, history, telemark skiing, practicing Portuguese, and spending time with his two boys.