How To Swing An Election With $46k with Marketer In Chief Author Jason Voiovich
We've reached our season finale and boy oh boy do I have a doozy for you.
With the U.S. Presidential election less than a month away, I thought the perfect conclusion to this season would be to talk about the intersection of marketing and politics.
Jason Voiovich is an entrepreneur, fractional CMO, and creator of the Marketer In Chief project, where he analyzes every U.S. President through the lens of marketing.
I was especially intrigued by his recent article in the series highlighting Donald Trump's 2016 social media strategy that many would argue swung the election in his favor.
Jason and I go deep on this one.
We aim to keep personal bias out of the conversation and dissect Trump's 2016 strategy purely from a marketing angle.
In an election when over $1.5 billion was spent between both candidates, you will be amazed at just how much a meager $46k mattered in swaying public opinion.
Listen up, put this flavor in your ear, and remember to go out and vote on November 3rd!
Find Jason online:
LinkedIn: https://www.linkedin.com/in/jasonvoiovich/
Twitter: https://twitter.com/JasonTVoiovich
Jason’s Bio:
Jason took bizarre ideas like those into the University of Wisconsin, the University of Minnesota Graduate School, and MIT's Sloan School of Management.
These days, instead of trying to invent novelty snack dispensers, he has dedicated his career to finding marketing's north star, refocusing it on building healthy relationships between consumers and businesses, between patients and clinicians, and between citizens and organizations. That's a tall order in a data-driven world. But it's crucial, and here's why: As technology advances, it becomes ordinary and expected. As relationships and trust expand, they become stronger and more resilient. Our next great leaps forward are just as likely to come from advances in humanity as they are advances in technology.