Honest Game
Winning $50k their first time pitching
THE SITUATION
Honest Game Cofounders Kim Michelson and Joyce Anderson had just built out their MVP and taken it to a few pilot customers.
They had never formally pitched before, but got feedback when they explained their company to others they sounded all over the place.
They also knew that IF they were to take investment, it had to be the right strategic partner.
As members of 1871’s PYROS accelerator, they attended Startup Hypeman’s “How To Not Suck At Pitching Your Startup” workshop.
After we began working together, they learned of the $50k LOUD Capital / Chicago Bulls Venture Pitch Competition from a recent Startup Hypeman Podcast Episode and sensed that, IF they were to win, LOUD would be the right partner.
WHAT WE DID
Elevator Pitch Development (used as voiceover in the video here)
Investor Pitch Deck Creation
Pitch Competition Prep
WHAT HAPPENED
Selected Top 20 out of 164 applicants
Advanced to Final 5, beating companies with 6 and 7-figure annual revenues
Pitched judging panel of esteemed Chicago business leaders, Bulls executives (including 4x World Champion Horace Grant), and LOUD Capital partners
WINNER of the $50k investment, announced on center court during Bulls game
Read their feature in Chicago Inno HERE
WHAT THEY SAID
Navin Goyal
Great work. I think you literally helped change their trajectory and we’re so pumped for them to be a portfolio company. We have a big family here to support them.
CEO at LOUD Capital
Joyce Anderson
"Thank you so much for all your help working with us. You are an amazing storyteller and a great wordsmith on your feet. It was fun watching you process our story and translate it into one that makes other people care about it too. This partnership with LOUD and the Bulls is going to impact millions of young lives by providing equal access to college athletics."
Co-Founder at Honest Game